Advertising • Marketing • Mobile Marketing • Marketing Strategy • Social Media Marketing • Consulting • Social Promotion • Promotions • Campaigns
Globe Icons Interactive's
Social Media Buzz...
News, Social Media, Advertising, Marketing, Business, Mobile Marketing, Startups, Finance, Tech, Coffee Cups, Coffee, Campaigns, Promotions and more from sources our company follows on Twitter, Facebook, LinkedIn, Mashable, HuffingtonPost, Tech Crunch, Venture Beat, iMedia, Ad Age, eMarketer, Mobile Marketer, Quora, The Next Web and other social news networks around the globe. We have our ear to the ground on social media, marketing and advertising! Need to Get it on the web? Check us out online at: www.globeicons.
The cups are distributed to retail vendors and sold with coffee by the cup in Gas Stations, Coffee Kiosks and Cafe's in MA, NY, NJ, PA, DE, MD and VA under annual terms.
Cost $0.10 Cents per Cup
Globe Icons Interactive: Home Page
"Put your brand in their hand"
Advertise your brand on our coffee cups, reach your social media audience, followers and likes; host mobile marketing promotions, campaigns and coupon sales that acquire new customers with sales driven results.
Our economic green solution reduces the cost of coffee cups and consumable products, saving millions of dollars for businesses, coffee distributors, institutions, hospitals, theme parks and events as they in turn receive them FREE.
GOT Ad Space on cups? We want it... Allow us to sell the space, distribute the cups and receive them Free!
What is Coffee Cup Advertising?
Coffee Cup Advertising:
Coffee cup advertising is any advertisement placed upon a coffee cup that is distributed out of an office, café, or drive-through coffee shop. This form of advertising was first popularized in Australia, and has begun growing in popularity in the United States, India, and parts of the Middle East. Source: Wikipedia
Today coffee cup advertising is not a "shot gun" advertising approach; it utilizes creative thought, interactive innovation and temporal to compose its form of Integrated Marketing Communication (IMC). Its pinnacle benefit boasts 37 minutes of average consumption time for brand impression awareness. This benefit is also extended by the consumer of the takeaway container; as the container will be viewed by others where the consumer may travel. Coffee cup advertising is also associated to Ambient Advertising and Out-Of-Home Advertising and/or Outdoor Advertising Mediums.
"Ambient is often used in conjunction with other campaigns and is not generally a stand-alone tactic.~(Azari & Kamen 1984)."
Since the birth of Ambient Advertising, Adaptive Marketing, New Media Marketing, Social Media Marketing with Inbound Marketing via Mobile Marketing conveyed through Outbound Advertising to meet the rising demand for the advertiser's return on investment (ROI). These stakeholders together can demographically and geographically target and focus on the consumer audience and the relationship that is gained through identification of its various combinations of communication forms.
"Marketing is often divided into three types of communication: One-to-one, one-to-many, and many-to-many. To a great extent, these have evolved in sequence, changing as communications technology evolved. But that doesn't mean that we have arrived at a single best solution.
At one time, most marketing consisted primarily of one-to-one communication: Traveling sales representatives made the case for their product on a one-to-one and door-to-door basis. One brand of beauty products was so well known for exploiting this sales channel that the medium itself became the basis of a marketing slogan: "Avon calling!"
As mass media evolved, marketing moved into the one-to-many mode with print and later broadcast advertising. New developments in technology allowed marketers to reach millions with a single campaign that involved popular publications along with radio and television advertising and sponsorship. Even the World Wide Web began as a one-to-many medium, in which site owners produced content for a mass audience, but frequently did little to interact with that audience directly.
Now in today’s Internet, many-to-many marketing has come of age. Social networking and viral marketing enlists the assistance of customers and other contacts to spread the word in ways that one-to-many marketing never could.
Media for many-to-many communication include blogs, wikis, online forums, file sharing (including photo, podcast, and video sharing sites), as well as the usual Facebook, Twitter, and LinkedIn networks. Although word-of-mouth marketing has been around since the beginning, the web has expanded that power exponentially.
In the hype over social media marketing, it's easy to overlook the advantages of older approaches. A smart and thorough campaign will start with many-to-many marketing, but not end there. Following up with one-to-many promotion and one-to-one sales and nurturing to ensure the greatest coverage for your message and ultimately the best bang for your marketing resources."~Erez Barak
Thus Coffee Cup Advertising conveys Experiential Branding through innovation; allowing consumers to come to you, rather than strict Outbound Advertising that pushes them away.
In recent years, print advertising has been under review by advertisers in light of the environmental impacts that paper and plastic products leave behind. As coffee consumption continues to grow the need for green disposable cups expands; which also increases costs that are born on the vendors and distributors.
Globe Icons Interactive embraces these sea changes as an opportunity. Our concepts enhance the Experiential Branding of any company by offering to pay for the use of green products in the environment. This is change that any company can be proud to bare their brand on.
Coffee Cup Advertising is the most effective form of advertising.~ Ronald Simons, Founder & CEO at Globe Icons Interactive
Our elite "all in one" Inbound and Outbound advertising and marketing strategy package includes:
• Term coffee cup advertising space.
• Professional dynamic ad design of your printed call to action (CTA) for maximum outbound exposure.
• Bulk SMS text messages throughout your mobile marketing campaign.
Why use coffee cup advertising to host your brand awareness advertising campaign?
• Coffee is the second most consumed beverage in the world, it is only second to the need for water. Source: Wikipedia
• Americans consume 400 million cups of coffee per day, or equivalent to 146,000,000,000 (146 Billion) cups of coffee per year; making the United States the LEADING CONSUMER of coffee in the world. Source: COFFEE STATISTICS REPORT 2012 Edition
• Coffee cup advertising offers 37 minutes of average consumption time, for multiple brand impressions. Source: Quantum
• Coffee cup advertising offers the ability to place high quality full color ad for maximum exposure.
• Coffee cup Co-Branding takes awareness to new altitudes; Starbucks and United Airlines share cup branding space.
Why use mobile marketing to host promotional coupons and discount offer campaigns?
• 85% of adults own and use a mobile phone. Source: Comscore
• In 2011, US mobile commerce sales (including travel) surged 91.4%, to reach $6.7 billion. Continued strong growth will boost sales to $31 billion in 2015. Source: eMarketer
• By 2015, shoppers around the world are expected to spend about $119 billion on goods and services purchased via mobile phones. Source: MILO.com Inc. an eBay company.
• 34% of all US mobile users has received a coupon offer. Source: Comscore
• 30.9% of all mobile use a social network check in service. Source Comscore
• More than 40 percent of U.S. and EU5 mobile social networkers reported reading posts from celebrities and public figures, and a slightly higher percentage reported reading posts from organizations, brands and events. Source: Comscore
• Social Networking On-The-Go: U.S. Mobile Social Media Audience Grows 37 Percent in the Past Year Source: Comscore
• Starbucks, Wrigley's, Mc'Donald's, ZAPPOS, Overstock.com, Block Buster, Zagg and other name brand advertisers have all hosted coffee cup advertising and promotional campaigns.
• Recently Coinstar's splinter company Redbox a maker of vending machines for DVD's has developed a coffee vending machine in over 20,000 location in the US.
Our unique two way balanced inbound marketing strategy and outbound advertising medium earns your customer's interest instead of buying it. This allows serious customers to come to you, rather than an intrusive outbound advertising approach driving consumers away. Our marketing strategy works in tandem with your print, outdoor, social media and internet advertising for a synergy of added value.
Your outbound call to action (CTA) ad content will give dynamic exposure to your product or service. It will be printed in full color on the coffee cup with clearly printed interactive directions for your consumer audience to send a text message to your Short Code with a Keyword in order to receive a coupon or discount offer back on their mobile device.
Once the consumer sends the text message for your promotional coupon or discount offer; they must allow a "double opt in" permission to participate and receive your coupon or discount offer on their mobile device. This allows your company to retain their contact information for future use and to make additional offers to existing loyal customers in your data base.
Your outbound call to action (CTA) ad content will also give directions for your customer to scan a quick response code (QR Code) or a branded SnapTag printed on the coffee cup with their mobile device. This will direct their browser or mobile device to your website, where your customer may redeem the coupon for sales on the go. A "Buy Now" feature may also allow your customer to pay without standing in lines at check out.
This feature is also extremely helpful to online businesses and television shopping networks that do not have a physical bricks and mortar store front where a customer can come to.
The window of opportunity to sell consumers is narrow, our marketing strategy widens that gap.
Unleash the Power of Social Promotion through Social Media
This powerful public relations (PR) feature is extremely helpful to your social media marketing strategy. It allows your business to track and retain information about your consumer audience and potential new customer. You can also send a follow up message. Generate new business leads, offer incentives and interact with an existing loyal customer base.
"37% of Facebook users Like a fan page to get coupons and discounts." - eMarketer Report, Mar 2010
Our inbound marketing strategy provides valuble customer relations management CRM with metric information to measure the strength of your outbound promotional ad campaigns marketing qualified leads (MQL) and sales driven results. This is based on customer sales execution and puts your company back in control of its media spend.
Our marketing strategy allows your company to do more with less money. Stop wasting time and money counting clicks to your online website and start counting dollars your advertisement made through customer sales execution and generating new business.
"Put your Brand in their hand" advertise on our coffee cups and know who your customers are and who your new customer targeted market qualified lead (MQL) really is.
Does your advertising agency or marketing department know who your new customer is?
• Integration: We integrate your printed coupon call to action (CTA) ad(s) with interactive mobile ads and mobile marketing.
• Sales: Coupons can be scanned at the point of sale (POS) directly from the consumers device or cellular phone and tracked for usage
• Features: Quick Response (QR Code) or SnapTag code for coupon redemption and social networking "Follow", "Like" or "Fan" directed to your website or social media page.
• Convenience:
We supply a comprehensive marketing strategy with geographic,
demographic and psycho-graphic in depth media plan. mobile marketing
text messages, mobile ad design and distribution.
Through the use of our Media Buying and Media Planning
process, we strategically match your manufactured product or service
with the best geographic, demographic and psychographic location that
target consumer audiences you need to reach through mass media, social
networking and 37 minutes of brand impression consumption time.
Distribute your advertisement to millions of coffee consumers, generating 37 minutes of average brand impression time. All for the cost of PPC or the back page of the phone book.
Our Elite Corporate Barter (B2B) Network (Virtually Free Coffee/Beverage Cups):
We offer green technology solutions to todays economic pressures. We offer virtually free coffee and beverage cups to participating businesses, institutions, events and theme parks.
We credit an escrow account that your entity will use to order its fulfillment needs, utilizing your current supply chain distributor and/or vendor, without disruption to any existing contracts, change in cup manufacturer or cup construction design. Your business institution, theme park or event may also utilize this option to go green for free.
The products are paid for in full to an insured escrow account, which guarantees fulfillment without interruption as your entity will be responsible to order its own products as needed.
Our Patent Pended Business Method not only makes your products virtually free, it also restores value, equity and increases your overall profit margin, saving MILLIONS-Of-Dollars in material expenses.
A win/win situation for businesses and coffee distributors that may re-sell the cups to vendors doubling or perhaps tripling your profit margin.
